Course Title:
Marketing Strategy and Planning
Course ID:
240624 0101 2030ESH
Course Dates :
24/Jun/2024
To
28/Jun/2024
Course Duration :
5
Course Location:
London
United Kingdom
Course Fees GBP £ :
Primary Price
£4,555.99
VAT may vary depending on the country where the course or workshop is held
Course Fees USD $:
Advisory Price
$5,829.09
VAT may vary depending on the country where the course or workshop is held
Course Category:
Professional and CPD Training Programs
Leadership, Management, Marketing, Strategy, Human Resources, Soft Skills
Course Certified By:
* Professional Training and CPD Programs
Leading to : Executive Diploma Certificate
Leading to : Executive Mini Masters Certificate
Leading to : Executive Masters Certificate
* ESHub CPD
* LondonUni - Executive Management Training
* Others
United Kingdom
Please Note : Your
£250.00 Deposit
will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.
Course Information
Introduction
Welcome to the Marketing Strategy and Planning course. In today's dynamic business environment, effective marketing strategy and planning are essential for organizations to achieve their goals and maintain a competitive edge.
This course is designed to provide participants with the knowledge and skills necessary to develop, implement, and evaluate marketing strategies that drive business growth and success.
Through a combination of theory, case studies, and practical exercises, participants will gain insights into the latest trends and best practices in marketing strategy and planning.
Objectives
* To introduce participants to the fundamental concepts and principles of marketing strategy and planning.
* To familiarize participants with the various components of a comprehensive marketing plan, including market analysis, target audience identification, and positioning.
* To enable participants to develop effective marketing strategies that align with organizational goals and objectives.
* To equip participants with the skills to implement and execute marketing plans using appropriate tactics and channels.
* To empower participants to evaluate the effectiveness of marketing strategies and make data-driven decisions for continuous improvement.
Who Should Attend?
* Marketing professionals seeking to enhance their strategic planning skills and stay abreast of industry trends.
* Business owners and entrepreneurs responsible for developing and executing marketing strategies for their companies.
* Managers and executives involved in strategic decision-making and resource allocation within their organizations.
* Students and individuals interested in pursuing careers in marketing, advertising, or brand management
Training Method
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment
Program Support
This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.
Daily Agenda
The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm
Please Note : Your
£250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.
Course Outlines
Week 1
Day 1:
Introduction to Marketing Strategy
* Overview of marketing strategy and its importance in business success
* Understanding the marketing planning process
* Analysis of external and internal factors influencing marketing strategy
Day 2:
Market Analysis and Segmentation
* Conducting market research to identify opportunities and threats
* Segmentation, targeting, and positioning (STP) strategies
* Case studies and exercises on market analysis and segmentation
Day 3:
Developing Marketing Strategies
* Setting marketing objectives and goals
* Crafting competitive positioning and value propositions
* Developing marketing mix strategies: product, price, place, and promotion
Day 4:
Implementation and Execution
* Translating marketing strategies into actionable plans
* Selecting and implementing marketing tactics and channels
* Monitoring and controlling marketing activities for effectiveness
Day 5:
Evaluation and Optimization
* Evaluating marketing performance and ROI
* Analyzing data and metrics to measure campaign effectiveness
* Continuous improvement and optimization of marketing strategies
Please Note : Your
£250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.
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